Marketing was once considered a “soft” discipline, but in the age of AI, marketing is driven by machine learning systems, deep analytics and a comprehensive awareness of the marketplace that requires deep technical ability. Articles under this rubric focus on marketing technology, social media, business intelligence and digital transformations.
In today’s landscape, businesses need to look for any competitive advantage they can to ensure their survival, growth and success. A key aspect of gaining… Read More »Three Critical Steps for Data-Driven Success
Website traffic is a fundamental resource for every digital business. Yes, for obvious reasons – because there is more traffic, the conversion rate is better.… Read More »A Handy Guide for Discerning Conversion Rate Optimization
By 2025 new technologies will have destroyed 85 million jobs. However, they also will have created 97 million new ones instead, according to the World… Read More »Job trends in the tech world for 2022
Andrea Polonioli & Ciro Greco Leading companies have been seizing the unprecedented opportunities offered by the web to test hypotheses quickly by using controlled experiments,… Read More »Quasi A/B test: An overlooked opportunity in company-sponsored research
