When I was the Vice President of Advertiser Analytics at Yahoo!, I painfully learned that my targeted user personas (Media Planners & Buyers and Campaign… Read More »Building a Data Products-centric Business Model
Marketing was once considered a “soft” discipline, but in the age of AI, marketing is driven by machine learning systems, deep analytics and a comprehensive awareness of the marketplace that requires deep technical ability. Articles under this rubric focus on marketing technology, social media, business intelligence and digital transformations.
Inventory management is an essential part of any eCommerce business. Especially if you are an eCommerce business owner juggling multiple sales channels, it can save… Read More »Automated Inventory Management System: An Ultimate Guide for 2022 and Beyond
From chatbots and other remote helpers to producing content, improving client encounters, AI companies are now rolling out significant improvements to the advanced promoting scene.… Read More »How Automation and AI Are Changing Internet Marketing
In today’s landscape, businesses need to look for any competitive advantage they can to ensure their survival, growth and success. A key aspect of gaining… Read More »Three Critical Steps for Data-Driven Success
Website traffic is a fundamental resource for every digital business. Yes, for obvious reasons – because there is more traffic, the conversion rate is better.… Read More »A Handy Guide for Discerning Conversion Rate Optimization
Andrea Polonioli & Ciro Greco Leading companies have been seizing the unprecedented opportunities offered by the web to test hypotheses quickly by using controlled experiments,… Read More »Quasi A/B test: An overlooked opportunity in company-sponsored research