Marketing was once considered a “soft” discipline, but in the age of AI, marketing is driven by machine learning systems, deep analytics and a comprehensive awareness of the marketplace that requires deep technical ability. Articles under this rubric focus on marketing technology, social media, business intelligence and digital transformations.
Today, entertaining short-form content is imperative for companies and brands to stand out online. However, everything comes with a price so does this. When you put everything out there online, cybersecurity risks are involved
The ability to convert text to speech in meaningful, realistic ways is transforming how we interact with computer systems and one another.
Are you struggling to get clicks on your Google Ads? You’re not alone. In fact, most people don’t know how to write headlines that get… Read More »Google Ads Headlines: How To Write Headlines That Get More Clicks
Most small to medium businesses this year exhibit a desire to expand their scope of operations and increase their employee count over the course of… Read More »Talent Management and Technology-A Perfect Blend
Text-to-speech software converts digital Text into speech. For instance, Text can be highlighted, the play button is pressed, and the reader reads the content aloud.… Read More »From Text To Speech: An Overview
Getting advertised for your work or brand is an excellent way to gain the public’s attention for substantial success. It helps to score a good… Read More »Taking Advantage of Good Press
The Human Resource Management department had a very challenging time due to the pandemic. Globally, the coronavirus pandemic has created a lot of havoc. People were… Read More »Top Technological HR Skills for the HR Professional
Integrated Marketing Communications (IMC) is an effective communication process that is intended to strengthen the relationship between the customer and the company while enhancing the… Read More »4 Successful Integrated Marketing Communications Examples
What is Artificial Intelligence? Oxford Languages defines AI as the theory and development of computer systems able to perform tasks that normally require human intelligence,… Read More »How AI is Changing Digital Marketing
When I was the Vice President of Advertiser Analytics at Yahoo!, I painfully learned that my targeted user personas (Media Planners & Buyers and Campaign… Read More »Building a Data Products-centric Business Model
