One of the biggest challenges that businesses face with their datasets is duplication. Teams encounter thousands of rows in the customer dataset, knowing that their… Read More »The art of removing duplicates from your organizational data
What is data transformation? Simply put, data standardization is the process of transforming data values from an incorrect format to a correct one.
According to Forbes, data scientists spend about 80% of their time on data collection, cleansing, and preparation, while only 20% of it is left for… Read More »Data cleansing for reliable analytics and business intelligence
30-50% of businesses experience gaps between their data expectations and reality. They have the data they need, but due to the presence of intolerable defects,… Read More »What is a Data Quality Framework and How to Implement it?
An average consumer uses various marketing channels while interacting with a brand. The numbers were calculated in Upland BlueVenn’s latest Digital Divide Report. They examined… Read More »A Single Source of Truth: The 360 Customer View