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Optimized Promotion Placement
The promotions page on any website during an offer period, may it be Thanksgiving, Cyber Monday or even Ester has tons of products scattered across the page. There could be multiple business rules governing the position of the products. Couple of…Continue
Product comparison is one of the crucial aspects of competitive intelligence (CI). There are two modes of product comparison:
But, the greatest challenge in this journey is how to get the correct…Continue
In today’s extreme competition, no brand can survive with the myopic view of itself or the competition. A missed trend or fault in prediction of future course of events could prove a blow that the business might not be able to overcome. Further options like angry investors, lost confidence of market, downward spiral of sentiments and ultimately, acquisition can’t be ruled out.
To avoid this grim story, businesses employ or outsource Analytics & Insights (A&I) services, to…Continue
As an analyst, our first reaction when we get the data to analyse is to ask an ETA. Then we plan to attack the data left-right-centre and crush the maximum juice out of it with an exhaustive list of analysis techniques.
Oh dear, we got it all wrong!
This approach might get 50 slides to present the analysis but would miss on the most crucial aspect of any analytics engagement: a buy-in from the business folks. Because, since the start, the target of the whole analysis was data,…Continue