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As per Wikipedia, Price Elasticity of Demand (PED or ED or PE) is a measure used in economics to show the responsiveness, or change, of the quantity demanded of a good or service to a change in its price when nothing but the price changes. In more precise business terms, it helps in finding those products which have their sales more/less susceptible to price changes. As we know, the demand is inversely proportional to price, it is quite imperative to know this information for…Continue
Optimized Promotion Placement
The promotions page on any website during an offer period, may it be Thanksgiving, Cyber Monday or even Ester has tons of products scattered across the page. There could be multiple business rules governing the position of the products. Couple of…Continue
Product comparison is one of the crucial aspects of competitive intelligence (CI). There are two modes of product comparison:
But, the greatest challenge in this journey is how to get the correct…Continue
In today’s extreme competition, no brand can survive with the myopic view of itself or the competition. A missed trend or fault in prediction of future course of events could prove a blow that the business might not be able to overcome. Further options like angry investors, lost confidence of market, downward spiral of sentiments and ultimately, acquisition can’t be ruled out.
To avoid this grim story, businesses employ or outsource Analytics & Insights (A&I) services, to…Continue