How Big Data And AI Are Changing Email Marketing
There was a time when businesses had to give index cards and other similar cards for their customers to fill as a survey. This was how they measured their success or fail...
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New chapter on (in) Rubin’s Theory of Potential Outcomes
Judea Pearl (left) and Donald Rubin (right). The 2 fathers of PO. (Photo shot in 2014 and pilfered by me from “The Book of Why”, by Judea Pearl.) I am happy...
Dog Lost? How the Internet of Things Is Keeping Pets From Straying
If you’ve ever felt the heartbreak that comes with a pet running away or getting lost, it’s not hard to understand why using IoT to keep them safe is extremely popula...
Moving Averages: Natural Weights, Iterated Convolutions, and Central Limit Theorem
Convolution is a concept well known to machine learning and signal processing professionals. In this article, we explain in simple English how a moving average is actuall...
Clearing up the Covid-19 Test Accuracy Debate with Data Science
A negative Covid-19 test result had very little meaning in 2020. A new tool allows you to better interpret the meaning of a negative test result. I used the tool to find ...
Data Science Central Weekly Digest, 25 Jan 2021
From the Editor’s Desk If you get a chance this week to check out the landing page for Data Science Central, you may notice that we’ve begun changing the layo...
Why Cassandra is a poor choice for an object storage metadata database
Cassandra is a popular, tried-and-true NoSQL database that supports key-value wide-column tables. Like any powerful tool, Cassandra has its ideal use cases – in par...
Discover Data Trends with Embedded Analytics and Business Intelligence
Embedded analytics allow users to integrate business intelligence and its processes into another software application. Embedded real-time reports and dashboards allow end...
AI: The Horsepower of the Future
The year 2021 may well see a turn in the trajectory of AI. As DataRobot notes in its predictions for the new year, “Within the enterprise, we finally expect a wholesale...
Application of Data Science in Affiliate Marketing
Affiliate marketing is a mainstream strategy to drive deals and produce various income from it. It is exceptionally helpful for the two brands and partner advertisers, wh...