If you’re planning on a data driven approach, you’re going to need data, most likely from a nice mix of sources that will give you the right amount of insight you need to make it worthwhile.But if you’re not careful, you can quickly spend a lot of money getting it whether it’s “free” or not. Because as much as we’d like it to be, most of it is definitely not free, even if it is on an open and pub…
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