Unstructured data is the most prevalent form of information on the planet. It also underpins much of our communication. It exists in our e-mails, surveys, social media accounts, call center logs, etc. With a strong text analytics strategy in place, companies can get critical information from this data to drive better business decisions.
Data Driven Business has compiled a free white paper which focuses on the business benefits (and challenges!) of text analytics from the perspectives of 4 experts from Highmark Health, Toyota, Mozilla,and Visa, who are slated to speak at the 13th Annual Text Analytics Summit West on November 4-5 in San Francisco.
Download the free whitepaper (available on 8/28)
6 lessons for CIOs and CMOs who are new to text analytics
Identifying KPIs for your text analytics initiatives
Barriers to adoption and how to overcome them
With exclusive contributions from:
Mark Pitts, Vice President, Enterprise Informatics, Data & Analytics at Highmark Health
Farouk Ferchichi, Executive Director at Toyota Financial Services
Matthew P.T. Ruttley, Manager of Data Science at Mozilla Corporation
Ramkumar Ravichandran, Director, Analytics at Visa