The Simple Data Strategy that Helped LinkedIn Boost Revenue by 85%
Using Data and Interactive Reporting to Drive Sales
LinkedIn has become the world’s largest professional networking platform. As one of the Web’s modern-day giants, LinkedIn has access to extensive data on its users and prospects—but wanted to up the ante for business-to-business (B2B) sales by using data even more.
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Sales Analytics at LinkedIn
We have a super valuable data asset behind the scenes. We use several data sources and come out with a formula so our sales reps can prioritize.”
Simon Zhang, Senior Director of Business Analytics at LinkedIn