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The Simple Data Strategy that Helped LinkedIn Boost Revenue by 85%

Using Data and Interactive Reporting to Drive Sales

LinkedIn has become the world’s largest professional networking platform. As one of the Web’s modern-day giants, LinkedIn has access to extensive data on its users and prospects—but wanted to up the ante for business-to-business (B2B) sales by using data even more.

Read this whitepaper and discover:

  • The 3 simple values that influenced LinkedIn’s data strategy from the start.
  • How data from multiple sources helps LinkedIn prioritize which leads to pursue.
  • The amount of savings that the company experienced by putting intuitive data in the hands of its salespeople.
  • What Event-Based Account Management (eBAM) is, and how it improved conversion rates and return on investment (ROI) in LinkedIn’s B2B sector.

Download this free whitepaper to learn how LinkedIn delivers a sales analytics platform that improves conversions, net profits and ROI.

Sales Analytics at LinkedIn
Get the guidebook
We have a super valuable data asset behind the scenes. We use several data sources and come out with a formula so our sales reps can prioritize.”
 
Simon Zhang, Senior Director of Business Analytics at LinkedIn

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