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From business insight to business action
Harness predictive and prescriptive analytics
 
To thrive in today's complex and ever-changing environment, companies need to gain rapid insights and translate those insights into actions. IBM® SPSS® Modeler and IBM® CPLEX® Optimization Studio can help you achieve end-to-end decision management for dramatically improved results and improved return on investment (ROI):
 
  Predict: Analyze patterns that are found in historical and current transaction data and attitudinal survey data to predict potential future outcomes.
 
 
 
  Optimize: Find the optimal solution given various choices, alternatives and influences that might affect the outcome.
 
 
 
  Decide: Choose the best course of action to take given your objectives, requirements and constraints.
 
Read this white paper to see how predictive and prescriptive actions complement one another and learn about IBM's approach to helping businesses take decision making to the next level.
 

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Replace intuition and heuristic thinking with fact-based decisions

Read this white paper to learn how the integration between IBM Predictive Analytics and IBM Prescriptive Analytics helps organizations to take data, extract insights from it, and determine what actions to take based on those insights.
 

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