I am thinking about using Predictive Analytics for my thesis.
I would like to predict Next-Best-Offers for customers. I have a data set with the customer_id and customer attributes and columns how often they bought in each subcategorie and I would like to calculate the probability in which subcategory they will likely buy and when?
First of all, I would say that I can use decision trees or the logistic regression.
Does anyone has some experience in this field and some advice for me? That would be very great :-)