data products

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Data Subassemblies and Data Products Part 2: Economics and Journey Maps

Bill Schmarzo
October 11, 2022 at 5:51 pmApril 20, 2024 at 7:18 am

In Part 1 of the “Building Blocks for Modern Data Management”, I explored two important modern data management concepts: Data Subassemblies and Data Products (Figure… Read More »Data Subassemblies and Data Products Part 2: Economics and Journey Maps

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Building a Data Products-centric Business Model

Bill Schmarzo
April 5, 2022 at 4:31 pmApril 20, 2024 at 7:05 am

When I was the Vice President of Advertiser Analytics at Yahoo!, I painfully learned that my targeted user personas (Media Planners & Buyers and Campaign… Read More »Building a Data Products-centric Business Model