The [Marketing Data Scientist’s] Search for a Home: Part I
A thought provoking series that gives my account of becoming a marketing data scientist hybrid during one of the most chaotic times in the marketing industry, the Big Dat...
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Handling imbalanced dataset in supervised learning using family of SMOTE algorithm.
Consider a problem where you are working on a machine learning classification problem. You get an accuracy of 98% and you are very happy. But that happiness doesn’t las...
Variable Reduction: An art as well as Science
Variable reduction is a crucial step for accelerating model building without losing the potential predictive power of the data. With the advent of Big Data and sophistica...
How to Sabotage a Successful Data Solution – Data Hoarding, A Ticking Time Bomb
Poor data governance often leads to a failed data state. Too many times companies, and even silos within a company, ignore the importance of data governance. Such neglect...
Fact or Fiction? Smart Data Visualization Tells the Tale
If you are considering a Business Intelligence solution, you ought to give some consideration to the concept of Smart Data Visualization and review your prospective so...
Machine Learning Skills Among Data Scientists
This article was posted by Bob E. Hayes on Customer think. Bob, PhD is Chief Research Officer at Appuri. He a scientist, blogger and author on CEM and data science. Dat...
How to Lie with Data
We expect that data scientists and analysts should be objective and base their conclusions on data. Now while the name of the job implies that “data” is the fundament...
How Python & Tableau made an easy Data Analysis of Padma Shri Awards
Padma Shri (also Padmashree) is the fourth highest civilian award in the Republic of India, after the Bharat Ratna, the Padma Vibhushan and the Padma Bhushan. Awarded by ...
Here is How Big Data is changing the Oil Industry
In 2006, marketing commentator Michael Palmer had blogged, “Data is just like crude. It’s valuable, but if unrefined it cannot really be used.” After nine years, th...
If Data is as Valuable as Gold, It’s Time to Polish Your Data Architecture
It speaks volumes of the world we live in today when headlines such as “The world’s most valuable resource is no longer oil, but data” and “Why Data May Be More V...