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Pedro URIA RECIO
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  • Kuala Lumpur
  • Malaysia
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Pedro URIA RECIO posted a blog post

Opening the black box of offline marketing with data analytics

Offline marketing is far from deadThe marketing communication industry has three main players: the brand, the agency and the media owner. The agency, who is typically the middle-man, has the most visibility in attribution and drives majority of the tactical decisions of the brand. Having said that, the agency does not have an economic interest to maintain transparency…See More
Mar 17
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Pedro URIA RECIO posted blog posts
Dec 27, 2018
Pedro URIA RECIO's blog post was featured

30 Things I learned Organizing South East Asia's Largest Datathon

Organizing Data Unchained Malaysia was one of the most rewarding things I have ever done in my career. In November 2018, we…See More
Dec 26, 2018
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Navinkumar Lognathan liked Pedro URIA RECIO's blog post 100 Day Plan for a new Chief Data Analytics Officer
Dec 3, 2018
Bala R Subramanian commented on Pedro URIA RECIO's blog post Machine Learning for CEOs
"Should the CEO s not automate their routines using machine learning solution individualized to meet their needs and circumstances? If they see the benefits from their own performance enhancements, then, they might encourage their organizations to…"
Nov 16, 2018
Duane Baker liked Pedro URIA RECIO's blog post How to pay your data scientists to increase retention
Nov 8, 2018
Pedro URIA RECIO posted a blog post

Why Data Governance should be on the CEO’s Plate

Traffic policewoman in Pyongyang World-famous Pyongyang policewomen, who are reportedly picked by North Korea’s Supreme Leader himself, have garnered a cult following and even have a website devoted to them, quite a rarity in the North Asia country. The job is seemingly held in high esteem,…See More
Nov 4, 2018
0 Comments
Pedro URIA RECIO's blog post was featured

Why Data Governance should be on the CEO’s Plate

Traffic policewoman in Pyongyang World-famous Pyongyang policewomen, who are reportedly picked by North Korea’s Supreme Leader himself, have garnered a cult following and even have a website devoted to them, quite a rarity in the North Asia country. The job is seemingly held in high esteem,…See More
Nov 4, 2018
0 Comments
Pedro URIA RECIO posted a blog post

Top 25 Mistakes Corporates Make in their Advanced Analytics Program

Raise your hand if your company is making more than 15!Strategy:1. Day-dreaming that analytics is a plug & play magic wand that will bring very short term ROI. Well executed basic excel models might have brought quick wins in the 2000s but advanced analytics requires some time. Analytics is never plug & play because…See More
Oct 28, 2018
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Pedro URIA RECIO's blog post was featured

Top 25 Mistakes Corporates Make in their Advanced Analytics Program

Raise your hand if your company is making more than 15!Strategy:1. Day-dreaming that analytics is a plug & play magic wand that will bring very short term ROI. Well executed basic excel models might have brought quick wins in the 2000s but advanced analytics requires some time. Analytics is never plug & play because…See More
Oct 28, 2018
0 Comments
Pedro URIA RECIO posted a blog post

Agile Framework for Analytics: a Decalogue

Agile vriksasana pose in front of a Waterfall Goodfon.comYou are standing on a moss covered rock a short distance from a high waterfall that pours into a deep pond before flowing further downstream. The creek is surrounded by tall trees that provide a high canopy and shade. The air is cool and a gentle breeze blows…See More
Oct 18, 2018
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Pedro URIA RECIO's blog post was featured

Agile Framework for Analytics: a Decalogue

Agile vriksasana pose in front of a Waterfall Goodfon.comYou are standing on a moss covered rock a short distance from a high waterfall that pours into a deep pond before flowing further downstream. The creek is surrounded by tall trees that provide a high canopy and shade. The air is cool and a gentle breeze blows…See More
Oct 18, 2018
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RK Veluvali liked Pedro URIA RECIO's blog post 7 Steps to Build a Data-Driven Culture in your Organization
Oct 14, 2018
Pedro URIA RECIO posted a blog post

5 Principles for Big Data Ethics

Greek Philosophers Busts, College of Arts & Sciences, Miami UniversityBig data analytics raises a number of ethical issues, especially as companies begin monetizing their data externally for purposes different from those for which the data was initially collected. The scale and ease with which analytics can be…See More
Oct 14, 2018
0 Comments
Pedro URIA RECIO's blog post was featured

5 Principles for Big Data Ethics

Greek Philosophers Busts, College of Arts & Sciences, Miami UniversityBig data analytics raises a number of ethical issues, especially as companies begin monetizing their data externally for purposes different from those for which the data was initially collected. The scale and ease with which analytics can be…See More
Oct 14, 2018
0 Comments
Anh Dao commented on Pedro URIA RECIO's blog post How to pay your data scientists to increase retention
"Really like how you address the strategy to not only retain the talents but also how to motivate & develop them. Also like how you address data science horizontally, not only focusing in Data Scientist & Deep Learning. I'm pretty sure…"
Oct 11, 2018

Profile Information

Short Bio
Pedro URIA RECIO is thought-leader in artificial intelligence, data analytics and digital marketing. His career has encompassed building, leading and mentoring diverse high-performing teams, the development of marketing and analytics strategy, commercial leadership with P&L ownership, leadership of transformational programs and management consulting.
My Web Site Or LinkedIn Profile
http://https://www.linkedin.com/in/uriarecio/
Field of Expertise
Data Science, Machine Learning, AI, Business Analytics, Deep Learning, Other
Professional Status
Executive
Your Company:
Axiata Group Berhad
Industry:
Digital
Your Job Title:
Head of Axiata Analytics Center
How did you find out about DataScienceCentral?
LinkedIn.com
Interests:
Contributing, Networking, Recruiting

Pedro URIA RECIO's Blog

Opening the black box of offline marketing with data analytics

Posted on March 17, 2019 at 1:34am 0 Comments

Offline marketing is far from dead

The marketing communication industry has three main players: the brand, the agency and the media owner. The agency, who is typically the middle-man, has the most visibility in attribution and…

Continue

30 Things I learned Organizing South East Asia's Largest Datathon

Posted on December 27, 2018 at 7:00am 0 Comments

Continue

Top 25 Mistakes Corporates Make in their Advanced Analytics Program

Posted on October 27, 2018 at 8:01pm 0 Comments

Raise your hand if your company is making more than 15!

Strategy:

1. Day-dreaming that analytics is a plug & play magic wand that will bring very short term ROI. Well…

Continue

Hiring and Retaining Scarse Analytics Talent

Posted on September 14, 2018 at 3:37am 2 Comments

Scene from The Incredibles 2

Promising data-minded individuals are easy to spot from the distance: curious detailed-oriented thinkers, energized by uncertainty, open to opposed opinions and willing work in team iteratively to produce insightful recommendations, but still with feet on the…

Continue

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