PedroURIARECIO

Offline marketing is far from dead The marketing communication industry has three main players: the brand, the agency and the media owner. The agency, who… Read More »Opening the black box of offline marketing with data analytics

Organizing Data Unchained Malaysia was one of the most rewarding things I have ever done in my career. In November 2018, we invited 100 brilliant… Read More »30 Things I learned Organizing South East Asia's Largest Datathon

Greek Philosophers Busts, College of Arts & Sciences, Miami University Big data analytics raises a number of ethical issues, especially as companies begin monetizing their… Read More »5 Principles for Big Data Ethics

Scene from the TV series Pablo Escobar Promising data-minded individuals are easy to spot from the distance: curious detailed-oriented thinkers, energized by uncertainty, open to… Read More »How to pay your data scientists to increase retention

Steve Urkel and Urkelbot, whose intelligence doubled every 2 minutes. Image Credit: ABC’s Family Matters Steve Urkel from the world-famous ABC’s sitcom Family Matters was… Read More »Can Artificial Intelligence replace Data Scientists?

Agile vriksasana pose in front of a Waterfall Goodfon.com You are standing on a moss covered rock a short distance from a high waterfall that… Read More »Agile Framework for Analytics: a Decalogue

Traffic policewoman in Pyongyang   World-famous Pyongyang policewomen, who are reportedly picked by North Korea’s Supreme Leader himself, have garnered a cult following and even… Read More »Why Data Governance should be on the CEO’s Plate

Artificial Intelligence (A.I.) is a wide umbrella of emerging technologies which have the potential to completely transform business and society. Key components include: Advanced analytics,… Read More »Organizing Analytics like the Human Brain