• Male
  • Kuala Lumpur
  • Malaysia
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Profile Information

Short Bio:
Pedro URIA RECIO is thought-leader in artificial intelligence, data analytics and digital marketing. His career has encompassed building, leading and mentoring diverse high-performing teams, the development of marketing and analytics strategy, commercial leadership with P&L ownership, leadership of transformational programs and management consulting.
Axiata Group Berhad
Job Title:
Head of Axiata Analytics Center
Job Function:
Data Science, Machine Learning, AI, Business Analytics, Deep Learning, Other
LinkedIn Profile:
Contributing, Networking, Recruiting

Pedro URIA RECIO's Blog

Opening the black box of offline marketing with data analytics

Posted on March 17, 2019 at 1:34am 0 Comments

Offline marketing is far from dead

The marketing communication industry has three main players: the brand, the agency and the media owner. The agency, who is typically the middle-man, has the most visibility in attribution and…


Top 25 Mistakes Corporates Make in their Advanced Analytics Program

Posted on October 27, 2018 at 8:01pm 0 Comments

Raise your hand if your company is making more than 15!


1. Day-dreaming that analytics is a plug & play magic wand that will bring very short term ROI. Well executed basic excel models might have brought quick wins in the…


Hiring and Retaining Scarse Analytics Talent

Posted on September 14, 2018 at 3:37am 2 Comments

Scene from The Incredibles 2

Promising data-minded individuals are easy to spot from the distance: curious detailed-oriented thinkers, energized by uncertainty, open to opposed opinions and willing work in team iteratively to produce insightful recommendations, but still with feet on the ground.

The analytics job market is nascent and…


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