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Pedro URIA RECIO posted a blog post

Opening the black box of offline marketing with data analytics

Offline marketing is far from deadThe marketing communication industry has three main players: the brand, the agency and the media owner. The agency, who is typically the middle-man, has the most visibility in attribution and drives majority of the tactical decisions of the brand. Having said that, the agency does not have an economic interest to maintain transparency…See More

Mar 17

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Pedro URIA RECIO posted blog posts

Dec 27, 2018

Pedro URIA RECIO's blog post was featured

30 Things I learned Organizing South East Asia's Largest Datathon

Organizing Data Unchained Malaysia was one of the most rewarding things I have ever done in my career. In November 2018, we…See More

Dec 26, 2018

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Navinkumar Lognathan liked Pedro URIA RECIO's blog post 100 Day Plan for a new Chief Data Analytics Officer

Dec 3, 2018

Bala R Subramanian commented on Pedro URIA RECIO's blog post Machine Learning for CEOs

"Should the CEO s not automate their routines using machine learning solution individualized to meet their needs and circumstances? If they see the benefits from their own performance enhancements, then, they might encourage their organizations to…"

Nov 16, 2018

Duane Baker liked Pedro URIA RECIO's blog post How to pay your data scientists to increase retention

Nov 8, 2018

Pedro URIA RECIO posted a blog post

Why Data Governance should be on the CEO’s Plate

Traffic policewoman in Pyongyang World-famous Pyongyang policewomen, who are reportedly picked by North Korea’s Supreme Leader himself, have garnered a cult following and even have a website devoted to them, quite a rarity in the North Asia country. The job is seemingly held in high esteem, with only the best being hired.Traffic in Pyongyang has become visibly heavier, with more trucks,…See More

Nov 4, 2018

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Pedro URIA RECIO's blog post was featured

Why Data Governance should be on the CEO’s Plate

Nov 4, 2018

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Pedro URIA RECIO posted a blog post

Top 25 Mistakes Corporates Make in their Advanced Analytics Program

Raise your hand if your company is making more than 15!Strategy:1. Day-dreaming that analytics is a plug & play magic wand that will bring very short term ROI. Well executed basic excel models might have brought quick wins in the 2000s but advanced analytics requires some time. Analytics is never plug & play because plugging data into models is extremely lengthy, because learnings…See More

Oct 28, 2018

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Pedro URIA RECIO's blog post was featured

Top 25 Mistakes Corporates Make in their Advanced Analytics Program

Oct 28, 2018

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Pedro URIA RECIO posted a blog post

Agile Framework for Analytics: a Decalogue

Agile vriksasana pose in front of a Waterfall Goodfon.comYou are standing on a moss covered rock a short distance from a high waterfall that pours into a deep pond before flowing further downstream. The creek is surrounded by tall trees that provide a high canopy and shade. The air is cool and a gentle breeze blows through the trunks of the trees around you.Your body is agile. Your weight…See More

Oct 18, 2018

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Pedro URIA RECIO's blog post was featured

Agile Framework for Analytics: a Decalogue

Oct 18, 2018

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RK Veluvali liked Pedro URIA RECIO's blog post 7 Steps to Build a Data-Driven Culture in your Organization

Oct 14, 2018

Pedro URIA RECIO posted a blog post

5 Principles for Big Data Ethics

Greek Philosophers Busts, College of Arts & Sciences, Miami UniversityBig data analytics raises a number of ethical issues, especially as companies begin monetizing their data externally for purposes different from those for which the data was initially collected. The scale and ease with which analytics can be conducted today completely changes the ethical framework. We can now do…See More

Oct 14, 2018

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Pedro URIA RECIO's blog post was featured

5 Principles for Big Data Ethics

Oct 14, 2018

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Anh Dao commented on Pedro URIA RECIO's blog post How to pay your data scientists to increase retention

"Really like how you address the strategy to not only retain the talents but also how to motivate & develop them. Also like how you address data science horizontally, not only focusing in Data Scientist & Deep Learning. I'm pretty sure…"

Oct 11, 2018

Profile Information

Short Bio: Pedro URIA RECIO is thought-leader in artificial intelligence, data analytics and digital marketing. His career has encompassed building, leading and mentoring diverse high-performing teams, the development of marketing and analytics strategy, commercial leadership with P&L ownership, leadership of transformational programs and management consulting.

My Web Site Or LinkedIn Profile: http://https://www.linkedin.com/in/uriarecio/

Field of Expertise: Data Science, Machine Learning, AI, Business Analytics, Deep Learning, Other

Professional Status: Executive

Your Company:: Axiata Group Berhad

Industry:: Digital

Your Job Title:: Head of Axiata Analytics Center

How did you find out about DataScienceCentral?: LinkedIn.com

Interests:: Contributing, Networking, Recruiting

Pedro URIA RECIO's Blog

Opening the black box of offline marketing with data analytics

Posted on March 17, 2019 at 1:34am 0 Comments 0 Likes

Offline marketing is far from dead

The marketing communication industry has three main players: the brand, the agency and the media owner. The agency, who is typically the middle-man, has the most visibility in attribution and…

Continue

30 Things I learned Organizing South East Asia's Largest Datathon

Posted on December 27, 2018 at 7:00am 0 Comments 0 Likes

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Top 25 Mistakes Corporates Make in their Advanced Analytics Program

Posted on October 27, 2018 at 8:01pm 0 Comments 0 Likes

Raise your hand if your company is making more than 15!

Strategy:

1. Day-dreaming that analytics is a plug & play magic wand that will bring very short term ROI. Well executed basic excel models might have brought quick wins in the…

Continue

Hiring and Retaining Scarse Analytics Talent

Posted on September 14, 2018 at 3:37am 2 Comments 0 Likes

Scene from The Incredibles 2

Promising data-minded individuals are easy to spot from the distance: curious detailed-oriented thinkers, energized by uncertainty, open to opposed opinions and willing work in team iteratively to produce insightful recommendations, but still with feet on the ground.

The analytics job market is nascent and…

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