Raise your hand if your company is making more than 15!
1. Day-dreaming that analytics is a plug & play magic wand that will bring very short term ROI. Well executed basic excel models might have brought quick wins in the…
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Offline marketing is far from dead
The marketing communication industry has three main players: the brand, the agency and the media owner. The agency, who is typically the middle-man, has the most visibility in attribution and…Continue
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Promising data-minded individuals are easy to spot from the distance: curious detailed-oriented thinkers, energized by uncertainty, open to opposed opinions and willing work in team iteratively to produce insightful recommendations, but still with feet on the ground.
The analytics job market is nascent and…Continue