Offline marketing is far from dead The marketing communication industry has three main players: the brand, the agency and the media owner. The agency, who… Read More »Opening the black box of offline marketing with data analytics
Organizing Data Unchained Malaysia was one of the most rewarding things I have ever done in my career. In November 2018, we invited 100 brilliant… Read More »30 Things I learned Organizing South East Asia's Largest Datathon
A data-driven culture does not happen overnight. Very deliberate & tangible steps need to be taken to foster a data-oriented culture in the following order:… Read More »7 Steps to Build a Data-Driven Culture in your Organization
Scene from the TV series Pablo Escobar Promising data-minded individuals are easy to spot from the distance: curious detailed-oriented thinkers, energized by uncertainty, open to… Read More »How to pay your data scientists to increase retention
Steve Urkel and Urkelbot, whose intelligence doubled every 2 minutes. Image Credit: ABC’s Family Matters Steve Urkel from the world-famous ABC’s sitcom Family Matters was… Read More »Can Artificial Intelligence replace Data Scientists?
Agile vriksasana pose in front of a Waterfall Goodfon.com You are standing on a moss covered rock a short distance from a high waterfall that… Read More »Agile Framework for Analytics: a Decalogue
Traffic policewoman in Pyongyang World-famous Pyongyang policewomen, who are reportedly picked by North Korea’s Supreme Leader himself, have garnered a cult following and even… Read More »Why Data Governance should be on the CEO’s Plate
Artificial Intelligence (A.I.) is a wide umbrella of emerging technologies which have the potential to completely transform business and society. Key components include: Advanced analytics,… Read More »Organizing Analytics like the Human Brain