Mark Ross-Smith
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Profile Information

Short Bio:
Asia's Leading Loyalty & Big Data Expert.

Mark has 15+ years experience and has generated 100's of millions in revenues using loyalty and data. Former Head of Loyalty with Malaysia Airlines & CEO in telco and hospitality organisations.
Travel Data Daily
Job Title:
Loyalty Consultant
Job Function:
Data Science, Business Analytics
LinkedIn Profile:
Networking, Other

Mark Ross-Smith's Blog

How Airlines & Hotels Profit From Your Data

Posted on December 27, 2018 at 9:30pm 0 Comments

The past few years have seen a wave of travel companies member accounts compromised which have rocked the industry.

Cathay Pacific had 9.4M accounts compromised.…


How Airline Loyalty Programs Use Big Data To Drive Record Revenues

Posted on March 20, 2017 at 11:30am 0 Comments

It’s often thought that loyalty programs are designed to reward customers with special offers, treats, and discounts in the hope of retaining their business and encouraging customers to spend more frequently. While there is some…


How To Create A 360-Degree Customer View Using Data

Posted on January 11, 2017 at 3:31am 0 Comments

How valuable would it be to know everything about your customer’s interactions with your competition? Creating a 360-degree customer view is considered the holy grail of customer intelligence, and you can create it, today.

Would you like to know how much they’re spending, when they’re spending, why they’re buying with the competition and not you, what…


5 Simple Ways Hotels Can Use Data To Increase Revenue

Posted on January 6, 2017 at 9:30pm 0 Comments

In 2017, it’s clear that the hospitality industry needs to prepare for even more disruptions that will unfold over the coming year. Airbnb, OTAs, start-ups, big data companies and loyalty program changes will remain the focal points to stay across this year.

As a hotel digital or revenue manager, you could get caught up in the hype, continue…


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