How Airlines & Hotels Profit From Your Data
The past few years have seen a wave of travel companies member accounts compromised which have rocked the industry.Cathay Pacific had 9.4M accounts compromised.…See More
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Profile Information
- Short Bio
- Asia's Leading Loyalty & Big Data Expert.
Mark has 15+ years experience and has generated 100's of millions in revenues using loyalty and data. Former Head of Loyalty with Malaysia Airlines & CEO in telco and hospitality organisations.
- My Web Site Or LinkedIn Profile
- http://linkedin.com/in/markrosssmith/
- Field of Expertise
- Data Science, Business Analytics
- Professional Status
- Consultant
- Years of Experience:
- 15
- Your Company:
- Travel Data Daily
- Industry:
- Airline
- Your Job Title:
- Loyalty Consultant
- Interests:
- Networking, Other
- What Other Analytical Website do you Recommend?
- http://www.traveldatadaily.com
Mark Ross-Smith's Blog
How Airlines & Hotels Profit From Your Data
Posted on December 27, 2018 at 9:30pm 0 Comments 0 Likes
The past few years have seen a wave of travel companies member accounts compromised which have rocked the industry.
Cathay Pacific had 9.4M accounts compromised.…
ContinueHow Airline Loyalty Programs Use Big Data To Drive Record Revenues
Posted on March 20, 2017 at 11:30am 0 Comments 0 Likes
It’s often thought that loyalty programs are designed to reward customers with special offers, treats, and discounts in the hope of retaining their business and…
ContinueHow To Create A 360-Degree Customer View Using Data
Posted on January 11, 2017 at 3:31am 0 Comments 8 Likes
How valuable would it be to know everything about your customer’s interactions with your competition? Creating a 360-degree customer view is considered the holy grail of customer intelligence, and you can create it, today.
Would you like to know how much they’re spending, when they’re spending,…
Continue5 Simple Ways Hotels Can Use Data To Increase Revenue
Posted on January 6, 2017 at 9:30pm 0 Comments 1 Like
In 2017, it’s clear that the hospitality industry needs to prepare for even more disruptions that will unfold over the coming year. Airbnb, OTAs, start-ups, big data companies and loyalty program changes will remain the focal points to stay across this year.
As a hotel digital or…
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