MarkRossSmith

The past few years have seen a wave of travel companies member accounts compromised which have rocked the industry. Cathay Pacific had 9.4M accounts compromised.… Read More »How Airlines & Hotels Profit From Your Data

How valuable would it be to know everything about your customer’s interactions with your competition? Creating a 360-degree customer view is considered the holy grail… Read More »How To Create A 360-Degree Customer View Using Data

In 2017, it’s clear that the hospitality industry needs to prepare for even more disruptions that will unfold over the coming year. Airbnb, OTAs, start-ups,… Read More »5 Simple Ways Hotels Can Use Data To Increase Revenue

It’s often thought that loyalty programs are designed to reward customers with special offers, treats, and discounts in the hope of retaining their business and… Read More »How Airline Loyalty Programs Use Big Data To Drive Record Revenues

NB: Cathay Pacific Aircraft fuel is without a doubt the biggest cost for any airline and often receives widespread attention, especially when airlines hedge their… Read More »Could Machine Learning Help Cathay Pacific Save Millions From Travel Delays?

Every organization collects, stores and retains portions of dark data. It’s the digital equivalent of emotional baggage which hangs around after every user interaction, transaction,… Read More »Dark Data: The billion dollar opportunity

As airlines and frequent flyer programs gather more intelligence on your day to day lifestyle,  flying  and financial position – they begin to build a… Read More »How Big Data is Changing The Way You Fly

Hotel revenue management and use of analytics for room sales has remained largely unchanged for decades since the early 1980s when hotels started looking at… Read More »How Hotels use Big Data to Generate New Revenues