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Civis Analytics posted a blog post

Bringing Big Data to Big Macs: Lessons from McDonald’s Successful Adoption of Data Science for Personalized Marketing

Background: Civis began a data technology partnership with McDonald’s North America Marketing and Data Science teams in late 2017, and — after a year and a half of keeping our heads down — we jointly presented some of our key learnings recently at Advertising Week in New York.David Galinsky, McDonald’s Director of Customer Data Science, and Emma Higgins, McDonald’s Media Sciences Manager, both represented McDonald’s, and I asked them questions about their experience, what we all learned, and…See More
Mar 7
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Civis Analytics posted a blog post

Creating a Culture that Works for Data Science and Engineering

Written by Allison Sullivan, PHD - Civis AnalyticsProduct management resources often focus on collaborating with engineering and design. However, products are increasingly powered by data science, and getting data science into production means teams need to be even more cross-functional than they have been in the past. Data scientists aren’t always familiar with product processes, and engineers aren’t always comfortable working with ambiguity. That’s where the role of a product manager can be…See More
Oct 28, 2018
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Civis Analytics's blog post was featured

Creating a Culture that Works for Data Science and Engineering

Written by Allison Sullivan, PHD - Civis AnalyticsProduct management resources often focus on collaborating with engineering and design. However, products are increasingly powered by data science, and getting data science into production means teams need to be even more cross-functional than they have been in the past. Data scientists aren’t always familiar with product processes, and engineers aren’t always comfortable working with ambiguity. That’s where the role of a product manager can be…See More
Oct 28, 2018
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Civis Analytics posted a blog post

Prediction at Scale with scikit-learn and PySpark Pandas UDFs

By Michael Heilman, Civis Analyticsscikit-learn is a wonderful tool for machine learning in Python, with great flexibility for implementing pipelines and running experiments (see, e.g., this Civis blog post series), but it’s not really designed for distributed computing on…See More
Oct 25, 2018
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Civis Analytics's blog post was featured

Prediction at Scale with scikit-learn and PySpark Pandas UDFs

By Michael Heilman, Civis Analyticsscikit-learn is a wonderful tool for machine learning in Python, with great flexibility for implementing pipelines and running experiments (see, e.g., this Civis blog post series), but it’s not really designed for distributed computing on…See More
Oct 25, 2018
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Ralph Winters commented on Civis Analytics's blog post Reducing bias and ensuring fairness in data science
"Thank you for posting this.  In today's time of bias occurring as a way of life, all data scientists should know how bias occurs and how it always creeps into your data in unintended ways,  often due due convenience or the need for a…"
Oct 22, 2018
Civis Analytics posted a status
"Katie Malone's report discusses 5 key characteristics of great data science teams & why they matter http://bit.ly/disciplineddatascience_dsc"
Jun 25, 2018
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Civis Analytics posted a blog post

The best Mario Kart character (according to data science)

Written by Henry Hinnefeld, Lead Data Scientist at Civis AnalyticsMario Kart was a staple of my childhood — my friends and I would spend hours after school as Mario, Luigi, and other characters from the Nintendo universe racing around cartoonish tracks and lobbing pixelated bananas at each other. One thing that always vexed our little group of would-be speedsters was the question of which character was best. Some people…See More
Jun 16, 2018
1 Comment
James Arrow liked Civis Analytics's blog post Reducing bias and ensuring fairness in data science
Jun 14, 2018
Civis Analytics posted a blog post

The best Mario Kart character (according to data science)

Written by Henry Hinnefeld, Lead Data Scientist at Civis AnalyticsMario Kart was a staple of my childhood — my friends and I would spend hours after school as Mario, Luigi, and other characters from the Nintendo universe racing around cartoonish tracks and lobbing pixelated bananas at each other. One thing that always vexed our little group of would-be speedsters was the question of which character was best. Some people…See More
Jun 11, 2018
1 Comment
Alan Lynn commented on Civis Analytics's blog post The best Mario Kart character (according to data science)
"Bravo. This is the type of hard-hitting analysis we need more of in this world. (Because I need to be able to beat my 7 year old!) Also, there is no link showing currently for: "quick  bokeh interactive graphic (click link…"
Jun 11, 2018
Civis Analytics posted a blog post

Demystifying Black-Box Models with SHAP Value Analysis

As an Applied Data Scientist at Civis, I implemented the latest data science research to solve real-world problems. We recently worked with a global tool manufacturing company to reduce churn among their most loyal customers. A newly proposed tool, called SHAP (SHapley Additive exPlanation) values, allowed us to build a complex time-series XGBoost model capable of making highly accurate predictions for which customers were at risk, while still allowing for an individual-level interpretation of…See More
May 15, 2018
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Civis Analytics's blog post was featured

Demystifying Black-Box Models with SHAP Value Analysis

As an Applied Data Scientist at Civis, I implemented the latest data science research to solve real-world problems. We recently worked with a global tool manufacturing company to reduce churn among their most loyal customers. A newly proposed tool, called SHAP (SHapley Additive exPlanation) values, allowed us to build a complex time-series XGBoost model capable of making highly accurate predictions for which customers were at risk, while still allowing for an individual-level interpretation of…See More
May 15, 2018
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Civis Analytics posted a blog post

An Intro to Natural Language Processing in Python: Framing Text Classification in Familiar Terms

Natural language processing (NLP) is a broad field encompassing many different tasks such as text search, translation, named entity recognition, and topic modeling. On a daily basis, we use NLP whenever we search the internet, ask a voice assistant to tell us the weather forecast, or translate web pages written in another language. Businesses use NLP to understand how their customers talk about their product on social media. NLP may even help you receive better healthcare, as the healthcare…See More
May 9, 2018
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Civis Analytics's blog post was featured

An Intro to Natural Language Processing in Python: Framing Text Classification in Familiar Terms

Natural language processing (NLP) is a broad field encompassing many different tasks such as text search, translation, named entity recognition, and topic modeling. On a daily basis, we use NLP whenever we search the internet, ask a voice assistant to tell us the weather forecast, or translate web pages written in another language. Businesses use NLP to understand how their customers talk about their product on social media. NLP may even help you receive better healthcare, as the healthcare…See More
May 9, 2018
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Civis Analytics updated their profile
Apr 3, 2018

Profile Information

Short Bio
Civis provide consumer analytics solutions and software built for a data-driven world. With a powerful combination of best-in-class data, cutting-edge science, and an interdisciplinary team of data scientists, engineers, and survey science experts, Civis partners with businesses and organizations across the country to help them gain a competitive advantage in how they identify, attract, and engage loyal customers and employees.
My Web Site Or LinkedIn Profile
http://civisanalytics.com
Your Company:
Civis Analytics
Your Job Title:
Civis Team
Interests:
Contributing
What Other Analytical Website do you Recommend?
http://lineardigressions.com/

Civis Analytics's Blog

Bringing Big Data to Big Macs: Lessons from McDonald’s Successful Adoption of Data Science for Personalized Marketing

Posted on March 6, 2019 at 8:00am 0 Comments

Background: Civis began a data technology partnership with McDonald’s North America Marketing and Data Science teams in late 2017, and — after a year and a half of keeping our heads down — we jointly presented some of our key learnings recently at Advertising Week in New York.…

Continue

Prediction at Scale with scikit-learn and PySpark Pandas UDFs

Posted on October 24, 2018 at 10:44am 0 Comments

By Michael Heilman, Civis Analytics

scikit-learn is a wonderful tool for machine learning in Python, with great flexibility for implementing pipelines and running experiments (see,…

Continue

Creating a Culture that Works for Data Science and Engineering

Posted on October 22, 2018 at 1:00pm 0 Comments

Written by Allison Sullivan, PHD - Civis Analytics

Product management resources often focus on collaborating with engineering and design. However, products are increasingly powered by data science, and getting data science into production means teams need…

Continue

The best Mario Kart character (according to data science)

Posted on June 8, 2018 at 8:00am 1 Comment

Written by Henry Hinnefeld, Lead Data Scientist at Civis Analytics

Mario Kart was a staple of my childhood — my friends and I would spend hours after school as Mario, Luigi, and other characters from the Nintendo universe racing around cartoonish tracks and lobbing pixelated bananas at each other. One thing that always vexed our little group of would-be…

Continue

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