“What you see is what you buy”It is believed that 95% of the purchase decisions happen in the subconscious (let’s call it the reptile brain). The decisions taken by the reptile brain are strongly influenced by what we see. When walking across a supermarket aisle, we see hundreds of packs of different products. But then, there are some products that capture our attention. When we see such products, the reptile brain kicks into action, it fixates its attention on that packaging that looks…See More

Since the industrial revolution, humanity has made tremendous progress in manufacturing. With time we have seen more and more of mundane manual work being replaced by automation through advanced engineering, computers, robotics and now IoT. We believe that recent advances in AI (or Deep Learning to be more precise) will help accelerate this trend towards automation in a fascinating way. This is because AI adds one very critical component that the factories have been missing till today — “The…See More

“95% of the purchase decisions happen in the subconscious”Yes, you read it right! 95% of the purchase decisions happen in our sub-conscious — according to research performed by Harvard Business School professor Gerald Zaltman. For the uninitiated, or someone new to the consumer insights industry, this is a revelation. Indeed, when I think of it, I cannot give a…See More