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We live in a world where the amount of data has increased on a large scale in various fields. Websites track user activities, marketers collect the customer’s purchasing history, so-called “Quantified-Selfers” collect the user’s sleeping patterns and heart rates, and so on.
With the availability of vast amounts of data, most industries have started focusing on leveraging valuable insights from it. Those insights can give businesses a competitive advantage in the market and…Continue