Analytics in E-commerce industry
The E-Commerce boon didn’t just change the way we buy goods, it revolutionized the way we look at our customers completely. E-Commerce uses analytics as a tool to study...
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3 Trends in Data Storytelling
Data storytelling is undergoing a big change, one that will influence not only data journalism but also how data is shown in the business world. And 2016 will only accele...
Why you need metadata for Big Data success
I recently wrote an article entitled ‘First Big Data initiative – why you need Big Data governance now!’ and one of the comments received was from metadata expert a...
Adopting Self-Service BI with Tableau – Notes from the field
Part 1. Business scenarios. I have spent many hours planning and executing in-company self-service BI implementation. This enabled me to gain several insights. Now that t...
k-nearest neighbor algorithm using Python
This article was written by Natasha Latysheva. Here we publish a short version, with references to full source code in the original article. Our internal data scienti...
5 Unusual Ways to Find your First or Next Data Science Job
You did all the right things: getting a quantitative degree from a good university, or doing some internship, attending a few online classes (Coursera), spent a few weeks...
Impala vs Hive: Difference between Sql on Hadoop components
This article is no longer available. We apologize for the inconvenience. To read more about Impala versus Hive, click here for Impala, and click here for Hive....
Is 2016 the Year of AI?
Summary: Can AI take its victory lap in 2016? A lot depends on what you call AI and whether the consumer can perceive it. Image source: skymind.io If 2016 is to be ...
Storytelling in Social Media Analytics: Beyond the Bar Chart II
In marketing, everybody talks about telling stories. Stories about audiences. Stories about ad concepts. Stories about brands … and about consumers who use them. Analys...
Formulation of Adversarial ML
Machine learning is being used in a variety of domains to restrict or prevent undesirable behaviors by hackers, fraudsters and even ordinary users. Algorithms deployed ...