How 3 Key Ecommerce Metrics Can Inform Your Data Analysis
Ecommerce is a cutthroat industry, and it’s only getting more competitive.
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Social Media and AI
As social media has become the primary expression of global communication, it is increasingly tied into communities of interest, search, ad personalization, large-scale graphs, sentiment analysis, and related data science fields.
Best Practices for Implementing Breadcrumb SEO Strategy for Mobiles
The design and position of breadcrumb navigation on a webpage is typical and has become an established practice for a long time. However, as the… Read More »Best Practices for Implementing Breadcrumb SEO Strategy for Mobiles
Russian Troll Detection By Their Tweets
This project for me was personal. I experienced the propaganda machine of the Soviet Union and am horrified to see it used on Americans. As… Read More »Russian Troll Detection By Their Tweets
Artificial Intelligence in Social Media Enriches Marketing ROI
Cos Leveraging Machine Learning Models in Social Media Platforms: What Motivates Social Media Marketers? The intersections of marketing with artificial intelligence (AI) technology have opened… Read More »Artificial Intelligence in Social Media Enriches Marketing ROI
Social Media, Cyber Bullying, and Need For Content Moderation
A rise in netizens and social media platforms, coupled with the growth of the mobile internet, has resulted in a jump in the creation and… Read More »Social Media, Cyber Bullying, and Need For Content Moderation
6 Business Applications that Badly Need Better AI
The success and growth of AI is undeniable. Yet there are still basic tasks performing poorly, despite or because of automation. In some cases, you… Read More »6 Business Applications that Badly Need Better AI
What is the Difference Between Bounce Rate and Exit Rate?
Statistics gives business owners the freedom to evaluate how their websites are performing. The evaluation involves a couple of things: the bounce rate and the… Read More »What is the Difference Between Bounce Rate and Exit Rate?
AI SEO: How AI Helps You Optimize Content for Search Results
AI has been making its way into the marketing world over the last few years. Businesses have touted it as the solution to their problems… Read More »AI SEO: How AI Helps You Optimize Content for Search Results
The One Algorithm Change That Could Impact the World
We worry about algorithms ruling our world Some of these concerns are genuine Others unfounded But I believe that as of now, in the absence… Read More »The One Algorithm Change That Could Impact the World
A Handy Guide for Discerning Conversion Rate Optimization
Website traffic is a fundamental resource for every digital business. Yes, for obvious reasons – because there is more traffic, the conversion rate is better.… Read More »A Handy Guide for Discerning Conversion Rate Optimization