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Artificial Intelligence in Social Media Enriches Marketing ROI

  • Nikita Godse 
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Cos Leveraging Machine Learning Models in Social Media Platforms: What Motivates Social Media Marketers?  

The intersections of marketing with artificial intelligence (AI) technology have opened up fascinating opportunities for marketers of all stripes. Stridently, AI has been making incessant roads into social media marketing, and rightly so. As the number of social media users rises year after year, social media companies are always jostling for capturing revenues. Companies of different hues, big and small, thus have shifted dollars on social media networks for marketing campaigns aimed at driving customer engagement.  

Why do Marketers need to Embrace AI in Social Media with Open Hands? 

Ranging from building an audience, understanding customers’ changing preferences and emerging inclinations, and finding the right message for the right audience, marketers are using social media for very many objectives to drive customer engagement.  

It seems logical then, that many machine learning models have been woven into the fabric of the world’s leading social media platforms such as Facebook, LinkedIn, Instagram, and Twitter. Unsurprisingly, answers to how are AI transforming social media have been pursued vociferously by marketers across industries. The ubiquity is pushing them to ramp up their social media marketing strategies with AI tools. Developers of AI-powered tools have a gargantuan task cut ahead for meeting the needs of social media companies.  


What do Social Media AI Companies have in Store for Digital Marketing Managers?  

The role of artificial intelligence in social media marketing strategies has built up enormous steam over the years. Growing applications of machine learning, deep learning, cognitive computing, and natural language processing (NLP) technologies are expanding the flavors that AI in the social media market can impact.  

Artificial Intelligence (AI) in Social Media Marketing Campaigns to Cement Brand Engagement 

Interestingly, AI technology applications are broadening up facets in social media campaigns. Digital marketing managers have closely experienced the transformative potential of AI tools while they scramble to cut costs and time for content marketing. With content creation and management occupying frontstage in marketing products and services organically to the target audience, the future of AI and social media analytics will form a part of brand strategy. Platforms in artificial intelligence in the social media market are stridently gaining popularity in analyzing these social media analytics.  

The impact of AI on social media platforms is undeniable. Facebook, YouTube, and Twitter are always on their toes to offer business customers the benefits of cutting-edge AI tools. Companies thus can harness the potential of social media marketing by measuring brands, offering recommendations on social media posts, and ways to increase the effectiveness of the campaigns all with a fraction of the costs they would have spent otherwise in traditional channels.  

Customized, Clever, and Creative Messages for Building Brand Equity 

Influencer marketing has opened a new vista in artificial intelligence (AI) in the social media market. The use of artificial intelligence in social media for crafting and promoting clever and creative content is attracting customers–especially those who wish to create sustainable brand equity with influencer marketing.  

AI-powered chatbots have added a new spoke in the wheel of personalized marketing-reaching out to the target audience with the most powerful messages that can persuade them to be a part of brand-building activities. An array of tools by Facebook and Instagram have taken social marketing media campaigns to next level tellingly.  

Digital Word-of-mouth Marketing Opens Up New Vistas 

Digital word-of-mouth marketing is another emerging arena in influencer marketing that will shape the future course of future of AI and social media analytics. It certainly is attracting the attention of social media companies for its gamechanger potential in influencing the buyer’s journey. The channel is gaining increasing RoI value, thus expanding the avenue for artificial intelligence (AI) in the social media market.  

AI Tech From Backstage to Frontstage: Caveats  

That AI is gaining currency in enriching marketers’ knowledge about customers’ needs—latent or expressed—they can throw caution to the wind only at their peril. Done hurriedly or implemented shoddily, AI-powered social media marketing campaigns can wreak havoc on the brand’s value, and even draw censure by the customers. In another vein, algorithmic biases of AI are not without challenges, which may lead to unexpected customer stereotypes. Nevertheless, AI will continue to make strides in social media marketing—it is only imperative that AI-powered marketing technologies should keep on improving.

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