Civis Analytics’s cloud-based platform gives organizations a competitive advantage in how they identify, attract, and engage people using data. With technology that’s augmented by proprietary data and advisory services, and an interdisciplinary team of data scientists, developers, and survey science experts, Civis helps organizations turn data into campaigns that compel action.
Background: Civis began a data technology partnership with McDonald’s North America Marketing and Data Science teams in late 2017, and — after a year and a half… Read More »Bringing Big Data to Big Macs: Lessons from McDonald’s Successful Adoption of Data Science for Personalized Marketing
By Michael Heilman, Civis Analytics scikit-learn is a wonderful tool for machine learning in Python, with great flexibility for implementing pipelines and running experiments (see, e.g., this Civis… Read More »Prediction at Scale with scikit-learn and PySpark Pandas UDFs
Written by Allison Sullivan, PHD – Civis Analytics Product management resources often focus on collaborating with engineering and design. However, products are increasingly powered by… Read More »Creating a Culture that Works for Data Science and Engineering
Natural language processing (NLP) is a broad field encompassing many different tasks such as text search, translation, named entity recognition, and topic modeling. On a daily… Read More »An Intro to Natural Language Processing in Python: Framing Text Classification in Familiar Terms
Written by Henry Hinnefeld, Lead Data Scientist at Civis Analytics Mario Kart was a staple of my childhood — my friends and I would spend hours… Read More »The best Mario Kart character (according to data science)
As an Applied Data Scientist at Civis, I implemented the latest data science research to solve real-world problems. We recently worked with a global tool… Read More »Demystifying Black-Box Models with SHAP Value Analysis
