The definition of real-time marketing is evolving. The buzz around Big Data and the age of the “multi-channel, empowered consumer” has made marketers believe that… Read More »The Shift from Real-Time to Right Time Marketing – How to Drive Real-Time Connections with Today’s Consumers
Apart from fighting web spam, credit card fraud and many more curious applications, machine learning is being widely used in the field of art to… Read More »Using machine learning to generate music
Data Science Central shared its predictions for 2016. More predictions can be found here. In this article, we share Scott Mongeau’s predictions. The full version of this… Read More »12 Emerging Trends in Data Analytics
You cannot argue that the marketing landscape has changed drastically over the years – gone are the days of throwing different strategies on the wall… Read More »Boom of Data Analyzing Software Makes Big Data More Accessible
This article was written by Sunil Ray. Sunil is a Business Analytics and Intelligence professional with deep experience in the Indian Insurance industry. Introduction GraphLab came… Read More »Tutorial – Getting Started with GraphLab For Machine Learning in Python
Model evaluation metrics are used to assess goodness of fit between model and data, to compare different models, in the context of model selection, and… Read More »11 Important Model Evaluation Techniques Everyone Should Know
Cloud based machine learning services are slowly getting adoption among data scientists. Here are a list of cloud based machine learning APIs that can be… Read More »Cloud Machine Learning APIs
Credit analytics is a way to arrive at creditworthiness of a business or an organization i.e. the ability of the Business or organization to meet… Read More »Credit Analytics and its Application in Businesses
There are many ways to choose features with given data, and it is always a challenge to pick up the ones with which a particular… Read More »Choosing features for random forests algorithm
Realizing that you can only improve what you measure is a good way to think about KPIs. Often companies want to improve different aspects of their business… Read More »How to Define KPIs for Successful Business Intelligence
