Accurate multichannel campaign attribution has stumped the online marketing industry for years. But what if the solution is to stop worrying about attribution, and move… Read More »Using ML-driven marketing optimization to solve the attribution conundrum
By David Robinson. David Robinson is a data scientist at Stack Overflow. His article (parts of it) was re-posted in the Washington Post, here. This is… Read More »Data Science Reveals Trump Tweets are Written by Two People
By Rubens Zimbres. Rubens is a Data Scientist, PhD in Business Administration, developing Machine Learning, Deep Learning, NLP and AI models using R, Python and Wolfram… Read More »140 Machine Learning Formulas
This article was written by Stephanie and Tony on R2D3. In machine learning, computers apply statistical learning techniques to automatically identify patterns in data. These techniques can… Read More »A Visual Introduction to Machine Learning
As per the largest market research firm MarketsandMarkets the speech analytics industry will grow to USD 1.60 billion by 2020 at a Compound Annual Growth… Read More »Fraud analysis using speech analytics and Monte Carlo
One more opportunity to implement data mining techniques in the health care industry will be helping the healthcare insurers to detect fraud transactions so that… Read More »Fraud detections in the health care industry
We all are aware that data mining holds great potential for healthcare providers to use data mining and data analysis in such a way that… Read More »Data Mining oppurtunity for Health Care providers
Summary: There are many sources of packaged recommenders including the more comprehensive Digital Personalization platforms. It’s also possible to code your own. Here are a… Read More »Recommenders: Packaged Solutions or Home Grown
Contributed by Tyler Knutson. He enrolled in the NYC Data Science Academy 12 week full time Data Science Bootcamp program taking place between July 5th to September 23rd,… Read More »Predicting Michelin Stars from Yelp Reviews in San Francisco
If there’s one tool you cannot afford to miss in your marketing toolkit, it is Data Analytics. With new technologies and platform entering the market… Read More »Data Analytic Case Studies: Will it lead to unemployment in the next decade?
