Using ML-driven marketing optimization to solve the attribution conundrum
Accurate multichannel campaign attribution has stumped the online marketing industry for years. But what if the solution is to stop worrying about attribution, and move t...
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140 Machine Learning Formulas
By Rubens Zimbres. Rubens is a Data Scientist, PhD in Business Administration, developing Machine Learning, Deep Learning, NLP and AI models using R, Python and Wolfram ...
A Visual Introduction to Machine Learning
This article was written by Stephanie and Tony on R2D3. In machine learning, computers apply statistical learning techniques to automatically identify patterns in dat...
Fraud analysis using speech analytics and Monte Carlo
As per the largest market research firm MarketsandMarkets the speech analytics industry will grow to USD 1.60 billion by 2020 at a Compound Annual Growth Rate (CAGR) of 2...
There Are Lies, Damn Lies, And Journalism
It has become clear over the last few months that mainstream media on both sides are stretching the truth, if not reporting fake stories first published in outlets such a...
See this simple introduction to Natural Language Processing (NLP)
Today, with of Digitization everything, 80 percent the data being created is unstructured. Audio, Video, our social footprints, the data generated from conversation...
Statistics Means Never Having to Say You Are Certain!
When I was a kid there was a popular movie quote going around, “Love means never having to say you’re sorry” which was the basis behind this T-shirt my ...
Adapting an Algorithm to Real-time Applications
Below are some images generated by an algorithm that I originally created to study stocks. The stock in this case is Yahoo! in the early 2000s. I realize that none of the...
How signal processing can be used to identify patterns in complex time series
The trend and seasonality can be accounted for in a linear model by including sinusoidal components with a given frequency. However, finding the appropriate frequency for...
Attribution & Marketing Strategy – Your marketing $ at work
This was Contributed by Harish Mohan. He is a Sr Manager, Global Marketing Analytics & Data Science at Intuit. Marketing attribution is something that receives much ...