Out of curiosity, I was checking recent articles published in Journal of the American Statistical Association, as I used to publish in such journals 20 years ago, during ...
This is part of a new series of articles: once or twice a month, we post previous articles that were very popular when first published. These articles are at least 6 mont...
Introduction The quarterly earnings call is a critical event for publicly traded companies. Each call serves multiple purposes. It is both an important source of informat...
Mark Twain famously said “There are three kinds of lies: lies, damned lies, and statistics.” Maybe if Mark Twain were alive today, he’d add “alternative facts” ...
Let’s be honest, today “big data” is sort of a dirty word in the public consciousness. It is associated closely with profit maximization techniques (such as recomme...
To be successful in business, every organization must find a way to accurately forecast and predict the future of its market, and its internal operations, and better unde...
This is our second post of a new series featuring articles published long ago. We manually selected articles that were most popular or overlooked, time-insensitive (for i...
Every product team wants to know what makes their product thrive. They want to know how to optimize metrics and leave users the happiest and most engaged. Without a way t...
Summary: This is a lesson in how it may be possible to snatch victory from the jaws of defeat. 1.) A good ROC score does not necessarily mean a good model. 2.) Even a...
Big companies are no longer the only players who put business intelligence to work for them to increase revenue. Small businesses are starting to use business intelligen...