Digital advertisement spends are surpassing traditional ad spends (TV, print, outdoor). Most brands have…Continue
Added by Ridhima Kumar on August 8, 2019 at 7:40am — No Comments
Imagine you are a company selling a fast-moving consumer good in the market.
Now, how to find out in which state the customers would be after 6…Continue
Added by Ridhima Kumar on October 23, 2018 at 11:00am — No Comments
In my last article, I had introduced you to the concept of Market Mix Modeling. If you want a refresher, please click on the this link. This article is in continuation of my first article – Market Mix Modeling – 101 In this article, I would like…Continue
Added by Ridhima Kumar on January 11, 2018 at 2:30am — No Comments
Market Mix Modeling (MMM) is a technique which helps in quantifying the impact of several marketing inputs on sales or Market Share. The purpose of using MMM is to understand how much each marketing input contributes to sales, and how much to spend on each marketing input.
MMM helps in the ascertaining the effectiveness of each marketing input in terms of…Continue
Added by Ridhima Kumar on December 20, 2017 at 8:30pm — No Comments