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Balu Rajagopal's Blog (3)

Optimizing Merchandising Using Big Data Analytics

Merchandising managers, for many years, have been grappling with the following three major challenges (among others), in making product management decisions:

  1. Understanding visitor & purchase behavior in the store (and online)
  2. Silos of product, purchase and customer data that are disconnected, disparate and…
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Added by Balu Rajagopal on February 14, 2013 at 10:16am — No Comments

Real-time Insights on Driving Patterns from Big Data – The Next Frontier for Competitive Advantage for Automakers

Getting real-time insights on driving patterns could disrupt how automotive manufacturers compete, build, market and offer cars in the next decade and beyond. Note that I didn’t use the word “sell” which I think is fast becoming the old way of doing business – “pushing” products to consumers i.e “build it and they will come” strategy will simply not work as consumerization takes hold

A recent report from Center for Automotive Research, pegged…

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Added by Balu Rajagopal on January 29, 2013 at 3:06pm — No Comments

Top 5 Opportunities & Challenges in Big Data/Analytics Adoption for 2013

As we head into 2013, I thought it would be appropriate to compile a list of Top 5 Opportunities & Challenges in Big Data/Analytics that B2C online businesses and enterprises should address. To build this list, I used the Top 10 business and technology priorities presented by two of the biggest market research firms – Gartner and IDC for 2013 as the backdrop.

So here we go……

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Added by Balu Rajagopal on January 8, 2013 at 10:00am — No Comments

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