The importance of gathering and managing the right consumer data, applying analytics to generate valuable insights and translating those insights into effective front-line action cannot be emphasized enough for companies, especially those that are directly consumer-facing.
Every day, retailers and FMCG companies have access to vast amounts of data, capturing information on every transaction at every store.…Continue
Added by Aureus Analytics on September 30, 2015 at 3:01am — No Comments
While doing a daily reading exercise about the innovations in the field of big data, I came across this interesting case study.
One of the world’s largest companies which provide refrigerated trucks wanted to increase their operational efficiency along with productivity. With this set objective they collaborated with a risk management application. The results were amazing. There was a reduction in the number of accidents by 15%. On further reading, I came across even…
Added by Aureus Analytics on September 24, 2015 at 11:31pm — No Comments
Huge amounts of crowd is expected to turn up at the Nasik KumbhMela this year. Along with it comes good planning and technological innovation. This infographic explains how big data influences preparations for the Kumbh.…Continue
Added by Aureus Analytics on September 22, 2015 at 11:11pm — No Comments
A large number of organizations are now turning towards advanced analytics in order to seek solutions to their ever increasing organizational problems. Moreover, organizations are now facing intense competition; understanding the consumer needs is the key to gaining success. Like other industries, the insurance industry is now releasing the benefits of using analytics for crafting products, segmenting markets, creating unique distribution strategies, handling inforce business, making…Continue
Added by Aureus Analytics on September 21, 2015 at 10:28pm — No Comments