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Michel Bruley's Blog – March 2013 Archive (1)

Big Data means to support Buzz Marketing actions

 

What is buzz marketing? In the strict sense of the term, buzz marketing is creating noise around a product, service, company or brand. For example you can recruit consumers, preferably proactive volunteers who influence their peers, and help them to try your products in good condition before pushing them to talk about their experience.



The buzz is one of the most powerful forces in the market, and knowing how to master this important marketing channel is critical. Word of…

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Added by Michel Bruley on March 7, 2013 at 4:21am — No Comments

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