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Michel Bruley's Blog – January 2013 Archive (1)

Big Data Social Network Analysis fuelling Marketing improvement

 

A social network is a social structure that links actors (individuals and organizations), and highlights how actors are connected, from a simple relationship to family ties. We are all part of many networks that correspond to the dimensions of our life (family, study, work, leisure activities). Our membership, our activities, our place in these networks are for marketers a valuable source of information, knowledge and opportunities for actions to promote their offers, according to…

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Added by Michel Bruley on January 2, 2013 at 11:08pm — No Comments

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