The Telecom market is saturating and to increase their turnovers, operators are very creative and launch many innovative offers combining devices (mobile phone, MP3 players...), software (music downloads,...) and network (IP calls, ...). On another level, operators would first like to set trustworthy relationships with their good clients and therefore identify them and propose them quality services. To do so, the advanced knowledge of the customers’ past experience is fundamental. In fact,…

Belgacom Group is the world 8th Telecom operator, it is 1st in Belgium for Mobile phone and landline services (e.g. 4,6 million mobile phone customers). The group employs 17 000 people, is owned (53, 5%) by the Belgium state and develop landline services under the brand names of Belgacom, Telindus, Skynet. Belgacom also develop a very specific approach for its strategic positioning by balancing the product leadership, prices competitiveness and the knowledge of its…

What is Information System Governance?

The objective of IT governance is to maximize the added value of IT to the company strategy in its definition as well as in its application. It means it leads the developments, the implementation and the use of IT. According to the governance experts it has to be pre-schedule, planned, transparent, fair and efficient. Thus it is important to:

Organize a governance structure (setting up of a department including stakeholder’s…

A Social Network is a theoretical construction useful in the social sciences to study social relationships.

Social network analysis refers to methods used to analyze social networks, social structures made up of individuals or organizations, which are connected by one or more specific types of interdependency, such as friendship, common interest, financial exchange, or relationships of beliefs, etc.…

Facing this new domain I have make a personal…

For many years, manufacturers have been trying to outperform the competition by offering up to five warranties on a car, for example, overusing the warranty argument in their marketing. Moreover, warranty costs have gone through the roof and repeated callbacks have ended up tarnishing the image of many companies. Therefore, it is obvious that their favorite integrated management software is not going to solve the problem, as it requires the integration of data from the entire company and all…

Marketing is being redefined by the changing habits of consumers, by the limitless choice for placing ads and the access to customers through a variety of channels. As a result, many companies are changing their plan of action and the allocation of their budgets for the different channels, including the web, campaigns, including mobile, social media, etc.



Recent studies which have analyzed the course of online shoppers, indicate that traditional marketing campaigns…

Next-best offer refers to the use of predictive analytics solutions to identify the products or services your customers are most likely to be interested in for their next purchase.

Facing this topic I have made a personal research, and realize a synthesis, which has helped me to clarify some ideas. The attached presentation does not intend to be exhaustive on the subject, but could perhaps bring you some useful insights:…

Full Tilt Poker is the second largest online poker room; it belongs to Rational FT which is a computer services company that develops software, business computer maintenance and performs operations based digital marketing. http://www.rfts.com/  

Two fundamental points of running a poker room online are the integrity of the site and the trust of customers. Players must be completely sure that they are protected against fraud. Negative publicity…

The Big Data wave makes us take a new step in the information age in which we live. Data & information have taken a central place in all our activities; even war is concerned (information warfare, electronic warfare, for example). In the information age, the power of ideas plays a more and more prominent role, but as the principle of skepticism is largely widespread, our era is also the era of suspicion and mistrust. Normally there are always data that are transformed into…

What is buzz marketing? In the strict sense of the term, buzz marketing is creating noise around a product, service, company or brand. For example you can recruit consumers, preferably proactive volunteers who influence their peers, and help them to try your products in good condition before pushing them to talk about their experience.



The buzz is one of the most powerful forces in the market, and knowing how to master this important marketing channel is critical. Word of…

IT market studies expert indicate that the advanced analysis of various data and the management of an increasing volume of data, are among the five priorities large enterprises CIOs and companies at the forefront of the world of internet. Big Data is thus increasingly important, and a growing number of companies complete their decision-making infrastructure, with new analytical platforms to improve their efficiency and profitability.



First experiences Big Data observations show…

A social network is a social structure that links actors (individuals and organizations), and highlights how actors are connected, from a simple relationship to family ties. We are all part of many networks that correspond to the dimensions of our life (family, study, work, leisure activities). Our membership, our activities, our place in these networks are for marketers a valuable source of information, knowledge and opportunities for actions to promote their offers, according to…

LinkedIn was founded in 2003, is currently revenue 243 million and employs 1797 people. This is not what we call a large company. However, LinkedIn has 175 million members in 200 countries including 50% outside the U.S., two new members join the network every second, and analysts said that all "executive" of the Global 500 are members. Under these conditions, LinkedIn is facing a high volume of data to process. Indeed their information system must support 2 billion a year of research carried…

There is little time, about 3 or 4 years, if you wanted to process a large amount of textual data or web logs, you need to mobilize large servers and implement consistent SQL programs, long to be developed long and long to give results. Fortunately requests were few and generally volumes were measured at most in terabytes. Now e-commerce and social media have been largely developed, and many companies see their customer relationships, and therefore their survival, entirely dependent on the…

Analyzes of texts put lights in two main types of information “facts and opinions”. Most current treatment methods of textual information aim to extract and use factual information, this is the case for example of research we do on the web. Analysis of opinions is concerned about feelings and emotions expressed in the texts, it has grown much today because of the space taken from the web in our society, and the very large volume of daily comments expressed by consumers with the advent of the…

Companies are looking increasingly to take advantage of Big Data, especially textual information, those generated via user tools by web or desktop applications. The analysts specialized in this subject believe that 70% of information of interest to business are nestled in word documents, excel, email, etc. These data are not predefined in a model and cannot be perfectly stored in relational tables. They occur most often in the very free form, but contain dates, numbers, key words,…

A Big Data decision support system requires particular capabilities in terms of volume, variety of data and processing speed.



Today companies to improve their knowledge models and forecasts, do not hesitate to take into account hundreds of factors, and do not hesitate to bring up new means of analysis that can handle large volumes of data. But the processing of large volumes of data is a challenge for traditional BI infrastructure. Storing large volumes is not a problem, but…