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Mark Ross-Smith's Blog – January 2016 Archive (1)

How Big Data is Changing The Way You Fly

As airlines and frequent flyer programs gather more intelligence on your day to day lifestyle,  flying  and financial position - they begin to build a data profile on your interests, goals, psychometric assessment, your motivations to engage with a brand at any given every point throughout the day, what has driven you to purchase in the past – and most…


Added by Mark Ross-Smith on January 9, 2016 at 4:30pm — 1 Comment


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