Subscribe to DSC Newsletter

Patrick Glenisson's Blog (5)

First the data, then the decision, then the profit.

Working and valorising Big Data is business-as-usual for companies that have built their business model on it. For companies that don’t compete on analytics, that is for whom analytics is not a core element of their strategy, it’s a huge challenge.

But Big Data is the talk of town nowadays. I think that a part of the growing management interest is due to two factors:

  1. The relentness search for cost efficiency and growth in the current economic downturn;
  2. A…
Continue

Added by Patrick Glenisson on September 23, 2012 at 11:26am — No Comments

Creating a learning organisation in the "Age of the Customer"

 

Two weeks ago I attended the Customer Insight & Analytics Exchange in London, in which I participated as a speaker. See Maz Iqbal's account of these two days here:

http://thecustomerblog.co.uk/2012/07/12/customer-insight-analytics-exchange-highlights-from-day-2/

One of my personal highlights from day 1 was Suresh Vittal's presentation (Forrester). He…

Continue

Added by Patrick Glenisson on July 24, 2012 at 8:38am — 1 Comment

Less data, more insight, better decisions

Big Data can help in mapping and understanding customer behaviors, and in developing one-to-one marketing programs or innovative services. However, Big Data is too often presented as a technological capability subsequently requiring armies of data scientists to mine and analyse data.

Yes, managing and exploiting the growing amount of internal and external data is a necessary condition to steer business performance. But it is far from a sufficient condition.

In a recent meeting…

Continue

Added by Patrick Glenisson on June 16, 2012 at 6:53am — No Comments

Business case or Business phrase for BI ?

Past week I attended a Marketing colloquim where I was invited as a panel member to discuss the new realities of marketing performance and metrics. What struck me was the growing importance of Data across sectors and company size. But aside from the consensus that existed on the importance of Data in defining, adapting and evaluating go-to-market approaches,  there were a multitude of opinions on how to realise this – in particular on the amount  of technology investments…

Continue

Added by Patrick Glenisson on June 4, 2012 at 9:10am — No Comments

J. Edgar and analytical leaders

Recently, I saw Clint Eastwood's latest biography, J. Edgar - depicting J. Edgar Hoover, founder of the FBI.
In several respects, the movie reminded of the challenges analytical manager faces in driving impact and results in their business environment. 
Contrary to what I believed the FBI grew quite organically (as opposed to a  top-down strategic imperative), - born out of initial success to dismantle a domestic 'communistic' group organising armed attacks on…
Continue

Added by Patrick Glenisson on May 24, 2012 at 8:52am — No Comments

Videos

  • Add Videos
  • View All

Follow Us

© 2019   Data Science Central ®   Powered by

Badges  |  Report an Issue  |  Privacy Policy  |  Terms of Service