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Ian Thomas's Blog – January 2017 Archive (1)

Using ML-driven marketing optimization to solve the attribution conundrum

Accurate multichannel campaign attribution has stumped the online marketing industry for years. But what if the solution is to stop worrying about attribution, and move to an optimization-driven approach?

You know those photo mosaic images, which suddenly became terribly popular a few years back? They cleverly use lots of individual tiny images to make up one large image. If you look closely you can make out the…

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Added by Ian Thomas on January 27, 2017 at 9:30am — No Comments

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