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Ian Thomas's Blog (3)

Using ML-driven marketing optimization to solve the attribution conundrum

Accurate multichannel campaign attribution has stumped the online marketing industry for years. But what if the solution is to stop worrying about attribution, and move to an optimization-driven approach?

You know those photo mosaic images, which suddenly became terribly popular a few years back? They cleverly use lots of individual tiny images to make up one large image. If you look closely you can make out the…

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Added by Ian Thomas on January 27, 2017 at 9:30am — No Comments

Got a DMP coming in? Pick up your underwear

If you’re like me, and have succumbed to the unpardonably bourgeois luxury of hiring a cleaner, then you may also have found yourself running around your house before the cleaner comes, picking up stray items of laundry and…

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Added by Ian Thomas on September 1, 2015 at 1:00am — No Comments

The seven people you need on your Big Data team

Read the original version of this post on my blog here.

Congratulations! You just got the call – you’ve been asked to start a data team to extract valuable customer insights from your product usage, improve your company’s marketing effectiveness, or make your boss look all “data-savvy” (hopefully not just the last one of these). And even better, you’ve…

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Added by Ian Thomas on July 1, 2015 at 8:53am — 7 Comments

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