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Pedro URIA RECIO's Blog – March 2019 Archive (1)

Opening the black box of offline marketing with data analytics

Offline marketing is far from dead

The marketing communication industry has three main players: the brand, the agency and the media owner. The agency, who is typically the middle-man, has the most visibility in attribution and…

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Added by Pedro URIA RECIO on March 17, 2019 at 1:34am — No Comments

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