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Pedro URIA RECIO's Blog (16)

Opening the black box of offline marketing with data analytics

Offline marketing is far from dead

The marketing communication industry has three main players: the brand, the agency and the media owner. The agency, who is typically the middle-man, has the most visibility in attribution and…

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Added by Pedro URIA RECIO on March 17, 2019 at 1:34am — No Comments

30 Things I learned Organizing South East Asia's Largest Datathon

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Added by Pedro URIA RECIO on December 27, 2018 at 7:00am — No Comments

Top 25 Mistakes Corporates Make in their Advanced Analytics Program

Raise your hand if your company is making more than 15!

Strategy:

1. Day-dreaming that analytics is a plug & play magic wand that will bring very short term ROI. Well executed basic excel models might have brought quick wins in the…

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Added by Pedro URIA RECIO on October 27, 2018 at 8:01pm — No Comments

Hiring and Retaining Scarse Analytics Talent

Scene from The Incredibles 2

Promising data-minded individuals are easy to spot from the distance: curious detailed-oriented thinkers, energized by uncertainty, open to opposed opinions and willing work in team iteratively to produce insightful recommendations, but still with feet on the ground.

The analytics job market is nascent and…

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Added by Pedro URIA RECIO on September 14, 2018 at 3:37am — 2 Comments

7 Steps to Build a Data-Driven Culture in your Organization

A data-driven culture does not happen overnight. Very deliberate & tangible steps need to be taken to foster a data-oriented culture in the following order:

1) A single source of truth: Data sources in large organizations are often siloed in independent systems. Staff can pull the same metric from different systems and get different numbers. A single source…

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Added by Pedro URIA RECIO on September 14, 2018 at 3:34am — No Comments

5 Principles for Big Data Ethics

Greek Philosophers Busts, College of Arts & Sciences, Miami University

Big data analytics raises a number of ethical issues, especially as companies begin monetizing their data externally for purposes different from those for which the data was initially collected. The scale and ease with which analytics can be conducted today completely…

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Added by Pedro URIA RECIO on September 14, 2018 at 3:30am — No Comments

How to pay your data scientists to increase retention

Scene from the TV series Pablo Escobar

Promising data-minded individuals are easy to spot from the distance: curious detailed-oriented thinkers, energized by uncertainty, open to opposed opinions and willing work in team iteratively to produce insightful recommendations, but still with feet on the ground. 

The analytics…

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Added by Pedro URIA RECIO on September 14, 2018 at 3:10am — 1 Comment

Can Artificial Intelligence replace Data Scientists?

Steve Urkel and Urkelbot, whose intelligence doubled every 2 minutes. Image Credit: ABC’s Family Matters



Steve Urkel from the world-famous ABC’s sitcom Family Matters was not a Data Scientist because in the 90’s we did not call them like that. But the nerdy teenage Urkel is no…

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Added by Pedro URIA RECIO on September 14, 2018 at 3:02am — No Comments

100 Day Plan for a new Chief Data Analytics Officer

…So you finally managed to get the sexiest job in your company but have no clue about how to even get started as Chief Data Analytics Officer.

Don’t worry! The 45th US President was in your shoes before you and he is just doing fine. Just download my 100 Day Plan for Chief Data Analytics Officers. Or click on the…

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Added by Pedro URIA RECIO on September 14, 2018 at 3:00am — No Comments

Machine Learning for CEOs

Lee Sedol Vs Alpha Go

When I worked as a McKinsey consultant, I served the CEO of a bank regarding his small business strategy. I wanted to run regressions on the bank's data but I was advised against it: "They don't even understand statistics. How are you going to explain a regression to…

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Added by Pedro URIA RECIO on September 14, 2018 at 3:00am — 1 Comment

Agile Framework for Analytics: a Decalogue

Agile vriksasana pose in front of a Waterfall Goodfon.com



You are standing on a moss covered rock a short distance from a high waterfall that pours into a deep pond before flowing further downstream. The creek is surrounded by tall trees that provide a high canopy and shade. The air is cool and a gentle breeze…

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Added by Pedro URIA RECIO on September 14, 2018 at 2:48am — No Comments

Why Data Governance should be on the CEO’s Plate

Traffic policewoman in Pyongyang

 

World-famous Pyongyang policewomen, who are reportedly picked by North Korea’s Supreme Leader himself, have garnered a cult following and even have a website devoted to them, quite a rarity in the North Asia country. The job is seemingly held in high esteem, with only the best being hired.

Traffic in…

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Added by Pedro URIA RECIO on September 14, 2018 at 2:37am — No Comments

Organizing Analytics like the Human Brain

Artificial Intelligence (A.I.) is a wide umbrella of emerging technologies which have the potential to completely transform business and society. Key components include:

  • Advanced analytics, which support decision making through predictions and analyses.
  • Computer vision, which understands unstructured data like documents, images, videos or biometrics.
  • Intelligent dialogue, which involves language interactions…
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Added by Pedro URIA RECIO on September 14, 2018 at 2:18am — No Comments

Data-Driven Culture & the Reptilian Brain

Artificial Intelligence (A.I.) is a wide umbrella of emerging technologies which have the potential to completely transform business and society.

In its immense complexity, artificial intelligence is like human intelligence. Effective analytics teams in business interact in the same way as our nervous system does to enable human…

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Added by Pedro URIA RECIO on June 26, 2018 at 6:30am — No Comments

Driving Robotics and Artificial Intelligence from the C-Suite

C-3PO and R2-D2 are an odd couple in the Star Wars universe. C-3PO is a cowardly droid who obeys pre-defined protocols and routine tasks, while R2-D2 is a curious and adventurous robot who learns from previous problems, uses logical thinking and larger concepts to solve new problems. But together they do things they could not do alone.

Similarly, RPA…

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Added by Pedro URIA RECIO on June 17, 2018 at 3:30am — 1 Comment

What a CEO needs to know about Machine Learning algorithms

During my first project in McKinsey in 2011, I served the CEO of a bank regarding his small business strategy. I wanted to run a linear regression on the bank's data but my boss told me: "Don't do it. They don't understand statistics". (We did not use Machine Learning but, 7 years down the road, I still believe we developed the right…

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Added by Pedro URIA RECIO on May 23, 2018 at 2:00am — No Comments

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