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Larry Alton's Blog – February 2018 Archive (2)

Intelligent Systems Vs. Artificial Intelligence: How To Help Your Clients

If many of your clients don’t understand the difference between artificial intelligence (AI) and intelligent systems, you’re not alone. There’s a deeply rooted misconception about AI that isn’t going to clear up anytime soon.

AI has become a marketing buzzword and is being used interchangeably with computer algorithms that analyze data and produce a…

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Added by Larry Alton on February 26, 2018 at 6:30pm — No Comments

5 Best Practices for Email Data Analysis

Data analytics is a red-hot field in terms of growth and popularity, but there’s a relatively new segment of the field that’s starting to catch fire: Email analytics.

Typically, email analytics have referred to email marketing, including measures such as open rates, click-through rates, and unsubscribe rates. But what about everyday emails that you send to your colleagues, superiors, employees, clients, and vendors?

New tools are starting to emerge for this type of analysis,…

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Added by Larry Alton on February 23, 2018 at 10:30pm — No Comments

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