Last year, I wrote a blog on "mass data assignments." For readers that lack a prototype or application to handle data using mass data assignments, the topic probably seems a bit evasive. In this blog, I will be reinforcing and developing…

I have never been formally trained on how to deal with seasonality. But I wanted to take a moment to share my perspective based on experience, which I hope readers will find fairly straightforward. Some people use sales revenues in order to evaluate seasonal differences. I find it more desirable to analyze units sold if possible. A price increase resulting in slightly higher revenues does not in itself represent increased demand. Nor should discounted prices leading to reduced revenues…