The first trend is the internet of everything. Right now, we have electronics and sensors tracking the behavior of almost everything. And as a consequence of the increase in the number…Continue
Let me clarify something before my friends who work for cross channel attribution companies try to kill me. I don’t think that the market for cross-channel attribution is inherently dead, but I do believe that the way most vendors offer those services today is dead.
I believe that the markets for marketing mix modeling and cross channel attribution are going to merge…Continue