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Peter Bruce's Blog – May 2018 Archive (1)

Would you read a postcard from Sears? Revolutions in marketing before the digital age

Digital marketing nowadays is powered by cutting-edge machine learning technologies (and not so cutting-edge analytical methods). 

Digital methods, however, were not nearly as revolutionary in their impact as the advent of direct mail, pioneered by the Wards and Sears catalogs nearly a century and a half ago. Riding on the backs of an…


Added by Peter Bruce on May 23, 2018 at 9:30am — No Comments

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