Digital marketing nowadays is powered by cutting-edge machine learning technologies (and not so cutting-edge analytical methods).
Digital methods, however, were not nearly as revolutionary in their impact as the advent of direct mail, pioneered by the Wards and Sears catalogs nearly a century and a half ago. Riding on the backs of an…Continue
Added by Peter Bruce on May 23, 2018 at 9:30am — No Comments
Cambridge Analytica’s wholesale scraping of Facebook user data is big news now, and people are “shocked” that personal data is being shared and traded on a massive scale on the internet. But the real issue with social media is not harm to individual users whose information was shared, but sophisticated and sometimes subtle mass manipulation of social and political behavior by bad actors, facilitated by deceit, fraud, and amplification of lies that spread easily through societal…Continue
ILLUSTRATION BY STOCKTREK IMAGES, INC., ALAMY…Continue
Added by Peter Bruce on January 17, 2018 at 10:30am — No Comments
Added by Peter Bruce on January 14, 2018 at 11:00am — No Comments
Remember the …Continue
It sounds almost heretical to ask the question: Is there too much scientific research?…Continue
Added by Peter Bruce on November 27, 2017 at 3:00pm — No Comments
(Photo credit: Rob Lavinsky, iRocks.com – CC-BY-SA-3.0)
In 1945, Count ,Richard Taaffe* a Dublin gem collector, was sorting through a set of spinel gems that he had bought, and found one that…Continue
Added by Peter Bruce on March 30, 2017 at 2:30pm — No Comments
Next month marks the 100th anniversary of Babe Ruth’s first home run.
This year, opening day in baseball signals the “closing day” for one of the classic truisms among sports statisticians: the belief that there…Continue
Added by Peter Bruce on April 6, 2015 at 10:40am — No Comments
When Apple CEO Tim Cook finally unveiled his company’s new Apple Watch in a widely-publicized rollout earlier this month, most of the press coverage centered on its cost ($349 to start) and whether it would be as popular among consumers as the iPod or iMac.
Nitin Indurkhya saw things differently.
“I think the…Continue
Added by Peter Bruce on March 23, 2015 at 4:30am — No Comments
Before Los Angeles Times reporter Laurie Becklund died of metastatic breast cancer earlier this month, she wrote a powerful final column. She asked friends and family not to say that she died fighting a courageous battle, a meaningless, trite phrase. She excoriated the pink ribbon and…Continue
Added by Peter Bruce on March 4, 2015 at 3:00pm — No Comments
This week, movie fans around the country engage in the annual ritual of handicapping the Oscar odds, debating public predictions and seeking signs of how their favorites will fare. Can “Birdman” knock out “Boyhood?” Will the “Selma” snub continue?
Hollywood watchers sometimes try to base their calls on statistics, citing the higher Oscar chances for films already honored with British Academy Film or Screen Actors Guild awards. In…Continue
Added by Peter Bruce on February 19, 2015 at 2:30pm — No Comments
Wisconsin Gov. Scott Walker may be surging as an early favorite for the Republican presidential nomination — but the numbers show the person leading among potential Iowa caucus-goers often doesn’t win. In the Democratic field, Hillary Clinton is the most dominant position …Continue
Can the recent four-point Super Bowl victory by the New England Patriots clue us in as to how many people will die in helicopter accidents?
The link between helicopter accident fatalities and Super Bowl point spreads is the latest …Continue
In the film Silver Linings Playbook, Jennifer Lawrence’s character, Tiffany, attempts to win over the Philadelphia Eagles-obsessed family of her friend, Pat, by claiming that her time with him is bringing the team good “juju.”
“The first night Pat and I met at my sister’s, the Eagles beat the 49ers handily, 40–26,” she says, pacing around a living room filled with Pat’s rapt relatives. “The second time we…Continue
Added by Peter Bruce on February 6, 2015 at 2:30pm — No Comments
Bob Muenchen's very useful work on this topic, SAS Dominates Analytics Job Market; R up 42% sent me back to some 2012 work we did at Statistics.com on the subject of what employers are looking for in the way of analytics skills. First, our main results:
1. Our numbers showed a much less SAS-dominant world: 1.92 SAS jobs for every R job. Bob had found the ratio to…Continue