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Peter Bruce's Blog (15)

Would you read a postcard from Sears? Revolutions in marketing before the digital age

Digital marketing nowadays is powered by cutting-edge machine learning technologies (and not so cutting-edge analytical methods). 

Digital methods, however, were not nearly as revolutionary in their impact as the advent of direct mail, pioneered by the Wards and Sears catalogs nearly a…

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Added by Peter Bruce on May 23, 2018 at 9:30am — No Comments

The Real Facebook Controversy

Cambridge Analytica’s wholesale scraping of Facebook user data is big news now, and people are “shocked” that personal data is being shared and traded on a massive scale on the internet. But the real issue with social media is not harm to individual users whose information was shared, but sophisticated and sometimes subtle mass manipulation of social and political behavior by bad actors, facilitated by deceit, fraud, and amplification of lies that spread easily through societal…

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Added by Peter Bruce on April 18, 2018 at 9:00am — 1 Comment

Higher Ed — will it adapt?

ILLUSTRATION BY STOCKTREK IMAGES, INC., ALAMY…

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Added by Peter Bruce on January 17, 2018 at 10:30am — No Comments

One important overlooked point here is that significant value

In the article, Data Science Should Monitor Big Brother by Arjan Haring, one important…

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Added by Peter Bruce on January 14, 2018 at 11:00am — No Comments

The “Big Think” on Statistical Inference

Remember the …

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Added by Peter Bruce on January 2, 2018 at 9:00am — 3 Comments

Are Scientists Doing Too Much Research?

It sounds almost absurd, but that could be one factor behind the so-called “reproducibility crisis”

It sounds almost heretical to ask the question: Is there too much scientific research?…

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Added by Peter Bruce on November 27, 2017 at 3:00pm — No Comments

Finding "Gems" in Big Data

(Photo credit:  Rob Lavinsky, iRocks.com – CC-BY-SA-3.0)

In 1945, Count ,Richard Taaffe* a Dublin gem collector,…

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Added by Peter Bruce on March 30, 2017 at 2:30pm — No Comments

The Hot Hand Rises Again

Next month marks the 100th anniversary of Babe Ruth’s first home run.

This year, opening day in baseball signals the “closing day” for one of the…

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Added by Peter Bruce on April 6, 2015 at 10:40am — No Comments

Be as Smart as Your Devices: Learn About Big Data

When Apple CEO Tim Cook finally unveiled his company’s new Apple Watch in a widely-publicized rollout earlier this month, most of the press coverage centered on its cost ($349 to start) and whether it would be as popular among consumers as the iPod or iMac.

Nitin Indurkhya saw things differently.

“I think the…

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Added by Peter Bruce on March 23, 2015 at 4:30am — No Comments

How Big Data Can Change Our Lives: A Powerful Final Plea

Before Los Angeles Times reporter Laurie Becklund died of metastatic breast cancer earlier this month, she wrote a powerful final column. She asked friends and family not to say that she died fighting a courageous battle, a meaningless, trite phrase. She excoriated the pink ribbon and…

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Added by Peter Bruce on March 4, 2015 at 3:00pm — No Comments

The Real Life Consequences of a Losing Oscar Pool: How We Misunderstand Statistics and Make Bad Choices

This week, movie fans around the country engage in the annual ritual of handicapping the Oscar odds, debating public predictions and seeking signs of how their favorites will fare. Can “Birdman” knock out “Boyhood?” Will the “Selma” snub continue?

Hollywood watchers sometimes try to base their calls on statistics, citing the higher Oscar chances for films already honored with British Academy Film or Screen Actors Guild awards. In…

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Added by Peter Bruce on February 19, 2015 at 2:30pm — No Comments

The One Thing We Can Agree On as Political Polling Begins: Understanding Statistics

Wisconsin Gov. Scott Walker may be surging as an early favorite for the Republican presidential nomination — but the numbers show the person leading among potential Iowa caucus-goers often doesn’t win. In the Democratic field, Hillary Clinton is the most dominant position …

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Added by Peter Bruce on February 18, 2015 at 2:30pm — 3 Comments

Swimming Pools and Nicholas Cage: A Look at How We Misunderstand Correlation

Can the recent four-point Super Bowl victory by the New England Patriots clue us in as to how many people will die in helicopter accidents?

The link between helicopter accident fatalities and Super Bowl point spreads is the latest …

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Added by Peter Bruce on February 9, 2015 at 2:30pm — 3 Comments

Taking the Fear Out of Statistics

In the film Silver Linings Playbook, Jennifer Lawrence’s character, Tiffany, attempts to win over the Philadelphia Eagles-obsessed family of her friend, Pat, by claiming that her time with him is bringing the team good “juju.”

“The first night Pat and I met at my sister’s, the Eagles beat the 49ers handily, 40–26,” she says, pacing around a living room filled with Pat’s rapt relatives. “The second time we…

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Added by Peter Bruce on February 6, 2015 at 2:30pm — No Comments

SAS Dominates Analytics Job Market?

Bob Muenchen's very useful work on this topic, SAS Dominates Analytics Job Market; R up 42% sent me back to some 2012 work we did at Statistics.com on the subject of what employers are looking for in the way of analytics skills.  First, our main results:

1.  Our numbers showed a much less SAS-dominant world:  1.92 SAS jobs for every R job.  Bob had found the ratio to…

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Added by Peter Bruce on June 6, 2013 at 10:15am — 6 Comments

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