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Natasha Walk's Blog (1)

Book: Creating Value with Big Data Analytics - Making Smart Marketing Decisions

Companies around the world are struggling with a vast amount of data, and can’t make sense of it all. Big Data has the promise of providing firms with significant new information about their markets, their products, their brands, and their customers – but currently, there’s often a great divide between big data and truly usable insights that create value for…

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Added by Natasha Walk on September 18, 2015 at 12:00am — 1 Comment

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