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Venky Rao's Blog – October 2012 Archive (2)

An Introduction to Social Network Analysis

Social network analysis (SNA) is the methodical analysis of social networks.  Social network analysis views social relationships in terms of network theory, consisting of nodes (representing individual actors within the network) and ties (which represent relationships between the individuals).  These…

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Added by Venky Rao on October 14, 2012 at 2:53am — No Comments

Optimizing Direct Mail Campaigns

Direct Mail Campaigns (and their online equivalents) continue to be a popular method to promote a company's offer to potential customers.  All of us have received letters from retail stores, financial institutions and other companies with special offers that prompt us to take speedy action to avail of a discount, a bonus or similar attractive proposition.  In most cases, I tend to discard these letters without opening them and in rare cases I open them before deciding that they don't apply…
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Added by Venky Rao on October 7, 2012 at 9:13am — 2 Comments

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