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Venky Rao's Blog – January 2015 Archive (1)

Predictive Customer Intelligence

I co-authored an IBM Redguide on Predictive Customer Intelligence.  You can download a copy here:

Here is the Abstract:

What if you knew which customers would most likely respond to a campaign or marketing promotion? Or knew which customers are at risk for attrition and if given the chance could provide retention offers that significantly reduced the…

Added by Venky Rao on January 7, 2015 at 7:14am — No Comments

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