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Venky Rao's Blog – January 2015 Archive (1)

Predictive Customer Intelligence

I co-authored an IBM Redguide on Predictive Customer Intelligence.  You can download a copy here: https://ibm.biz/BdEAia



Here is the Abstract:



What if you knew which customers would most likely respond to a campaign or marketing promotion? Or knew which customers are at risk for attrition and if given the chance could provide retention offers that significantly reduced the…
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Added by Venky Rao on January 7, 2015 at 7:14am — No Comments

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