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Sri Desikan's Blog – May 2015 Archive (1)

There is no analytics without data management -an imperative for digital marketers.

In my experience at startups and large companies, good analytics often boils down to the availability of organized data to answer business questions. This is especially important for digital marketers, with the audience data from many channels pouring in and the need to stay on top of key metrics.

Seemingly simple questions can spin up the entire MarTech engineering team!

“If I increase my spend on display ads retargeting by 20%, for middle of the funnel prospects, what can I…

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Added by Sri Desikan on May 15, 2015 at 1:02pm — No Comments

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