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George Psistakis's Blog – June 2016 Archive (1)

Data Science: What Marketing Professionals should Know about it

By Kostas Pardalis

Marketers have a wealth of data that they access to, containing information that waits to be harnessed. It’s this information that data science promises to turn into actionable knowledge. But how can a marketing professional, better understand this brand new world of data science?

In this post, by going through a simple use case of e-mail marketing…

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Added by George Psistakis on June 27, 2016 at 4:30am — 1 Comment

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